Our Cornell Hotel Society (CHS) global community mourns the shocking and untimely loss of another consummate Hotelie, an iconic leader and true hotelier, Roberto E. Wirth class of 1975. He was 72.
Roberto continued the legacy of his family’s Swiss hotelier roots in Rome, his favorite city in the world. As Owner and General Manager of the iconic Hotel Hassler, proudly seated at the top of the Spanish Steps, he welcomed royalty and heads of state, international celebrities and distinguished travelers during their stay in Rome. His authentic hospitality, genuine care and signature attention to detail made him the ultimate Roman hotelier that he’ll always be remembered for.
Besides the Hassler and Il Palazzetto, located adjacent the Spanish Steps, Roberto’s other “gems” are sprinkled across Italy’s verdant heart in Umbria and Tuscany – Hotel Vannucci, Parco del Principe and Borgo Bastia Creti – enriching the countryside with his signature sparkle and keen sense of luxury.
Born profoundly deaf, Roberto dedicated much of his life giving back to help deaf and deafblind children. Through his foundation CABSS, he provided support to babies, small children, and their families in Italy and around the globe with tools to face a world not designed for them. As President of CABSS, he provided an inspiring example to these children that “Nothing is Impossible” – his personal motto – and that a deaf person can achieve such extraordinary things, like “guide the ship” among the world’s most fascinating hotels, communicate with guests in a variety of languages, and lead staff to set the standard for luxury hospitality.
Roberto was a proud and active member of the Cornell Hotel Society. Members recall with vivid memory the European chapter meeting he organized in Rome in 1982. In words by CHS historian Leif Evensen ’66 from the CHS bulletin at the time: “Roberto Wirth ’75 co-hosted our Rome meeting together with Villa Banfi. Our thanks to Roberto for an excellent meeting, well-organized from our red-carpet welcome to our departing “arrivederci.” He continues, “It was a super weekend and I’m sure that the Hotel Hassler was glad to have Roberto’s full attention after our departure.”
Roberto was also a key member in the creation of the CHS chapter in Italy, which ultimately became the AlpAdria & Eastern Europe Chapter during the famous meeting in Merano, Italy. Roberto remained honorary President of the chapter, kept abreast of its activities and participating when possible. He joined us in 2015 at a special dinner held at Palazzo Rospigliosi during an AA&EE Chapter Meeting in Rome, and more recently he was the gracious host of our Welcome Cocktail kicking off our recent CHS EMEA Regional Meeting in Rome this past April.
Over the years, Roberto has been recognized for his achievements and contributions to hospitality leadership and innovation and his philanthropic efforts toward organizations for the deaf.
In 2005, Roberto received the prestigious Independent Hotelier of the World award.
He has received honorary degrees from Lynn University, Boca Raton FL (2006), Gallaudet University, Washington DC (2009) and John Cabot University, Rome (2016).
He was also one of eight deaf recipients of the Deaf Nation Inspiration Award (for Hotel Hospitality) in 2012.
In 2014, he was awarded the Leading Legend award by Leading Hotels of the World.
In 2018, he received a special award from the United States Ambassador to Italy Lewis M. Eisenberg, on the occasion of the 70th anniversary of the Fulbright Program in Italy, the “Fulbright – Roberto Wirth” scholarship . Also in 2018 he received a special career award during the “Golden Lion for Peace” event, at the Sala Regina of the Chamber of Deputies.
In 2020 he received, from the Lions Club Padova “Galileo Galilei”, the highest lionistic honor “Melvin Jones” for his commendable commitment and dedication to the deaf community around the world.
His children, Robert Jr. and Veruschka, now take on the overwhelming task of continuing their father’s legacy at a time when the hotel landscape in Rome is in a state of flux. It will be a test of resilience and vision but I have no doubt that Roberto prepared his children well to be up for the challenge.
I feel so fortunate that our global CHS community was able to raise a glass together with Roberto this past April in Rome. Gathered in the shade of the Spanish Steps, he welcomed us to his home and shared with us his signature hospitality. Roberto will continue to inspire us through his legacy, reminding us that “Nothing is Impossible”.
—
Jonathon Dominic Spada B.S. ’10
CHS Regional Vice President – North Europe

Cheryl Farr MMH ’04
/in Hotelie for Life/by Robert MandelbaumCheryl Farr MMH ’04, Founder & Chief Strategist of SIGNAL.csk Brand Partners, shares what it means for her to be a Hotelie for Life®.
“Since my days in tourism and as a travel writer, I’ve always had a passion for creating unforgettable experiences for others. So, when it was time to go to business school, The Hotel School was the natural fit for me. I felt like I had found my people there — others who believed that hospitality, food & beverage, and travel experience creation were both living acts of service and the world’s most exciting businesses to be in. Nearly two decades later, I’ve transformed what I learned at The Hotel School into my own thriving branding agency, working with clients around the globe to create multidimensional, multisensory brand experiences that make magic for organizations, their staff, and their customers alike.
I bring a “Life is Service” mindset to every brand development project, helping the organizations I work with in hospitality and beyond to amplify and embed customer-centric thinking at all brand touch points. Being a HotelieforLife® has made me uniquely qualified to create exceptional, customer-focused brands and branded experiences in any industry. Of course, I love building brands with my fellow Hotelies whenever I get the chance!”
Phil Miller Legacy Update: Let’s keep the Momentum!
/in Scholarship/by Susan BoyleGeorgia Chapter Goes Bold
/in Chapter Event/by Robert MandelbaumOn July 19, 2022, Atlanta area Hotelies gathered for craft beers, cocktails and hors d’oeuvres. It was the first in-person chapter event since the 2019 holiday party. Over 30 Hotelies ranging from current students through the class of 1976 attended the event at Bold Monk Brewing Company.
New president Lindsay McCall ’12 welcomed the group and encouraged them to participate in CHS Georgia chapter events throughout this 100th anniversary year. She was followed by Alan LeBlanc ’84, the owner of Bold Monk and host for the event. Alan shared his career story and provided some sound business guidance for the many young alumni in attendance.
CHS Announces Inaugural Hotelie Hall of Fame Class
/in Chapter Event/by Robert MandelbaumIt is with immense privilege and honor that we announce the launch of the Cornell Hotelie Hall of Fame and its inaugural class of inductees on behalf of the Cornell Hotel Society.
As we celebrate the 100th Anniversary of the Cornell Hotel School, the recently named Cornell Nolan School of Hotel Administration, it is also an opportune time to celebrate some of those who have powered the School’s brand for one hundred years.
The mission of the Cornell Hotelie Hall of Fame is to:
This is an annual event to be held immediately after the CHS New York City Chapter’s Annual Reception in November during the Hotel Show. Each year we will induct 10-12 Hotelies into the Cornell Hotelie Hall of Fame along with a Rising Star award to recognize early Hotelie successes.
The Nomination/Selection Committee selects the inductees each year and is comprised of members from different generations, geographic regions, and segments of the industry. The founding committee members are as follows:
The criteria for nomination/selection are:
For this inaugural class, the nominations were generated by the committee using many resources such as the two school history books and the 90th Anniversary Hotelie Magazine. We also solicited input from the CHS Global Board, the Council of Young Alumni, and the Cornell Nolan School of Hotel Administration leadership team. In the future, once this program is established, we plan to have a broader nomination/selection process engaging our CHS members and their local chapters.
The inaugural class of course is the most difficult one to make the selections. Alongside the 100th anniversary, the committee chose to include inductees from every decade for this first class. We literally have hundreds we could have inducted in the first class but that would not provide the proper recognition for each. We have one hundred years of Hotelie successes to celebrate, so it will take us a few years to catch up. I hope you will join us in celebrating this inaugural class and help us recognize many more Hotelies in the years to come.
The committee has chosen a very special inaugural class of 17 inductees representing the breadth of Hotelie successes over the past 100 years. The Hall of Fame inductees are:
The Rising Star award recognizes early Hotelie successes and this year the award goes to:
I have no doubt a sense of sorrow came over you when you read the name Roberto E. Wirth as he passed away suddenly. A month ago, I had a video call with him to inform him of this induction and sought his acceptance. He was very happy and honored. I did the video call with him so he was able to read my lips and I was able to see his smiling face. I hope you are comforted to know that he knew how highly he was regarded in the CHS community to be inducted into the inaugural class.
We will be sharing the inspiring stories of these inductees over the coming months before their induction at the November event.
Our sincere gratitude to the Nomination/Selection Committee members for their tireless work in composing an incredible inaugural class of inductees.
Save the Date! The inaugural 2022 Cornell Hotelie Hall of Fame event will be held on Sunday, November 13, from 8:00 – 10:00 p.m. at the Pierre Hotel right after the CHS New York City Chapter Annual Reception (5:00 – 7:30 p.m.).
Third Annual Berlin Lodging Outlook and 100th Anniversary Dinner
/in Chapter Event/by Robert MandelbaumOn Friday July 1, 2022, the German Chapter of CHS held its third annual Berlin Lodging Outlook conference at the Hotel Adlon Kempinski. The event consisted of four professional presentations and a panel discussion. Topics included a market overview, labor shortages, and leadership diversity.
Following the seminar, the CHS chapter held a dinner celebrating the SHA 100th anniversary. A silent auction was held to benefit the CHS EMEA scholarship fund.
Roberto E. Wirth ’75
/in In Memoriam/by Robert MandelbaumOur Cornell Hotel Society (CHS) global community mourns the shocking and untimely loss of another consummate Hotelie, an iconic leader and true hotelier, Roberto E. Wirth class of 1975. He was 72.
Roberto continued the legacy of his family’s Swiss hotelier roots in Rome, his favorite city in the world. As Owner and General Manager of the iconic Hotel Hassler, proudly seated at the top of the Spanish Steps, he welcomed royalty and heads of state, international celebrities and distinguished travelers during their stay in Rome. His authentic hospitality, genuine care and signature attention to detail made him the ultimate Roman hotelier that he’ll always be remembered for.
Besides the Hassler and Il Palazzetto, located adjacent the Spanish Steps, Roberto’s other “gems” are sprinkled across Italy’s verdant heart in Umbria and Tuscany – Hotel Vannucci, Parco del Principe and Borgo Bastia Creti – enriching the countryside with his signature sparkle and keen sense of luxury.
Born profoundly deaf, Roberto dedicated much of his life giving back to help deaf and deafblind children. Through his foundation CABSS, he provided support to babies, small children, and their families in Italy and around the globe with tools to face a world not designed for them. As President of CABSS, he provided an inspiring example to these children that “Nothing is Impossible” – his personal motto – and that a deaf person can achieve such extraordinary things, like “guide the ship” among the world’s most fascinating hotels, communicate with guests in a variety of languages, and lead staff to set the standard for luxury hospitality.
Roberto was a proud and active member of the Cornell Hotel Society. Members recall with vivid memory the European chapter meeting he organized in Rome in 1982. In words by CHS historian Leif Evensen ’66 from the CHS bulletin at the time: “Roberto Wirth ’75 co-hosted our Rome meeting together with Villa Banfi. Our thanks to Roberto for an excellent meeting, well-organized from our red-carpet welcome to our departing “arrivederci.” He continues, “It was a super weekend and I’m sure that the Hotel Hassler was glad to have Roberto’s full attention after our departure.”
Roberto was also a key member in the creation of the CHS chapter in Italy, which ultimately became the AlpAdria & Eastern Europe Chapter during the famous meeting in Merano, Italy. Roberto remained honorary President of the chapter, kept abreast of its activities and participating when possible. He joined us in 2015 at a special dinner held at Palazzo Rospigliosi during an AA&EE Chapter Meeting in Rome, and more recently he was the gracious host of our Welcome Cocktail kicking off our recent CHS EMEA Regional Meeting in Rome this past April.
Over the years, Roberto has been recognized for his achievements and contributions to hospitality leadership and innovation and his philanthropic efforts toward organizations for the deaf.
In 2005, Roberto received the prestigious Independent Hotelier of the World award.
He has received honorary degrees from Lynn University, Boca Raton FL (2006), Gallaudet University, Washington DC (2009) and John Cabot University, Rome (2016).
He was also one of eight deaf recipients of the Deaf Nation Inspiration Award (for Hotel Hospitality) in 2012.
In 2014, he was awarded the Leading Legend award by Leading Hotels of the World.
In 2018, he received a special award from the United States Ambassador to Italy Lewis M. Eisenberg, on the occasion of the 70th anniversary of the Fulbright Program in Italy, the “Fulbright – Roberto Wirth” scholarship . Also in 2018 he received a special career award during the “Golden Lion for Peace” event, at the Sala Regina of the Chamber of Deputies.
In 2020 he received, from the Lions Club Padova “Galileo Galilei”, the highest lionistic honor “Melvin Jones” for his commendable commitment and dedication to the deaf community around the world.
His children, Robert Jr. and Veruschka, now take on the overwhelming task of continuing their father’s legacy at a time when the hotel landscape in Rome is in a state of flux. It will be a test of resilience and vision but I have no doubt that Roberto prepared his children well to be up for the challenge.
I feel so fortunate that our global CHS community was able to raise a glass together with Roberto this past April in Rome. Gathered in the shade of the Spanish Steps, he welcomed us to his home and shared with us his signature hospitality. Roberto will continue to inspire us through his legacy, reminding us that “Nothing is Impossible”.
—
Jonathon Dominic Spada B.S. ’10
CHS Regional Vice President – North Europe
Benjamin Nelson ‘22 – Philippus Miller III ‘83 Hotelie for Life® Prize Winner
/in Scholarship/by Robert Mandelbaum“Make people happy!” – This is the life lesson Ben Nelson ’22 learned from neighbor and comedian Esther Goodhart while growing up in New Jersey. This mantra has guided and inspired Ben throughout his academic and professional life and influenced his desire to establish a career developing technologies that enhance the guest experience in the hospitality industry. His passion for “making people happy” led him to the Cornell Nolan School of Hotel Administration where he earned the 2022 Philippus Miller III ‘83 Hotelie for Life® Prize.
In 2020, the Cornell Hotel Society (CHS) Hotelie for Life® Senior Prize was named in honor of Philippus Miller ’83, longtime director of alumni affairs at The Hotel School and founder of the executive search firm Philippus Miller III and Associates. Phil was famously known for facilitating relationships among Hotel School students, faculty, and alumni. He was the consummate Hotelie – a people-person dedicated to serving others.
Ben’s first exposure to hospitality was a high school summer job at the Alpine Country Club in Demarest, New Jersey. Despite being hired as a busser, his first assignment was making pancakes at the breakfast buffet. He loved meeting and interacting with the members and convinced his boss to promote him to a wait staff position. As a server, Ben flourished and thoroughly enjoyed providing great service.
Impressed with Ben’s performance, his manager suggested that Ben should study hospitality management. Upon investigation, Ben quickly learned that Cornell was the place to go. However, in a similar college admissions story to that of Phil Miller’s, Ben was initially rejected from Cornell University. He enrolled in the hospitality program at the University of Massachusetts at Amherst, and despite enjoying his freshman year at UMass, Ben reapplied to Cornell and enrolled as a second-year transfer. He was thrilled to have the opportunity to continue his hospitality education at The Hotel School.
At Cornell, Ben embraced his operations-oriented courses. A class on the cruise industry exposed him to a segment of hospitality that he did not know anything about, and it quickly became one of his favorite courses in The Hotel School. Ben also excelled in the Introduction to Hotel Operations class, and eventually became a teaching assistant for the hotel practicum portion of the course. Being a teaching assistant (TA) for an operations course during COVID presented a challenge since the class had to be taught online. Ben assisted the professor by reworking the previous in-class experience to be ‘Zoom-friendly’, including clips and interviews from his time working at the Conrad New York Downtown in Manhattan during the summer before entering Cornell. Outside of The Hotel School, Ben also took an introduction to American Sign Language course, proving to be one of his most challenging yet favorite courses.
When the Statler Hotel re-opened to the public after COVID, Ben was able to TA the Introduction to Operations course in person. It was during that time that Ben befriended a newly-hired deaf housekeeper from The Statler Hotel. When assigning students to pair with The Statler Hotel, Ben asked if anyone in the class knew American Sign Language. Sure enough, one first-year Hotelie had experience with ASL, which then enabled the deaf housekeeper to participate in the class and mentor a student for the first time.
In addition to his first summer college internship at Conrad New York Downtown, Ben’s other summer jobs complimented the operations courses he enjoyed and incorporated his desire to meld guest experience and technology. After his sophomore year, Ben worked remotely for the digital marketing department of Six Senses Hotels and Resorts. His assignment was to transform existing videos to highlight the brand’s key pillars and showcase the luxurious guest experience in a post-COVID era. During the summer following his junior year, Ben worked as a Digital Product Management Intern for Hilton, where he helped develop a guest facing messaging application that is planned to be rolled out at over 6,800 properties.
Phil Miller truly embraced the special relationships that have always existed between Hotel School students and alumni. During the fall of 2021, Ben filled in for one of the Dean’s Assistants to host Ryan McNamara ‘10 and Kristen McNamara ’10 as the Dean’s Distinguished Lecture Series speaker. At the time Ryan was Managing Director of The Plasencia Group and Kristen was an Executive Director at J.P. Morgan. Since that weekend, Ryan and Kristen have remained mentors to Ben, and as a true Hotelies have always responded to Ben’s inquiries. Ben has also benefited from attending CHS road trips to alumni events in New York City, as well as a CHS DC/Baltimore chapter event during his 2021 summer internship with Hilton.
Ben will begin his professional career with Accenture in the fall of 2022. He will be working in the New York office and hopes to explore the travel and tourism practice once on board. He would like to continue to pursue his passion of using technology to enhance guest experiences and make people happy.
Historically, one of the rewards for winning the Phil Miller prize was the opportunity to address the Nolan School of Hotel Administration graduating class during graduation. Unfortunately, that was not able to take place this year. When asked about the message he would have given to his classmates, Ben cited the following themes:
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The Cornell Hotel Society and Cornell Hotel Foundation congratulate Ben, and wish him the best of success on his journey as a Hotelie for Life®. This interview was conducted by Robert Mandelbaum ’81.
Cornell Hospitality Icon and Innovator Awards After Party
/in Chapter Event/by Robert MandelbaumFollowing the 2022 Cornell Hospitality Icon and Innovator Awards Banquet, Hotelies continued celebrating Cornell Nolan Hotel School’s 100th anniversary at the New York chapter’s After Party.
The event was held at the 1920’s Themed Flûte Bar Midtown. Worlds away from the bustle of Midtown Manhattan, Flûte Midtown operates in a space that was once a speakeasy run by the notorious Texas Guinan. Texas Guinan was infamous for her brazen disregard of Prohibition. Flûte Midtown’s speakeasy history is preserved in its subtle lighting, cocktail menu and honeycomb of intimate booths.
CHS Rocky Mountain Chapter: Cornell vs. the Rest of the Wine World
/in Chapter Event/by Robert MandelbaumOn Sunday, May 22, 2022 thirty members of the CHS Colorado Rocky-Mountain Chapter gathered at alumni Juliette Boone‘s (‘93 & ‘97) house to taste 5 varietals grown by Cornell Alumni winemakers against the same varietals grown elsewhere in the world. The tasting was guided by certified sommelier Kate Sequeira ’11. Co-host included Kubs Lalchandani ‘99 & ‘04, Erik Nylen ‘81, Kate Sequeira ‘11, Raina Taillon ‘11 and Melissa Triplett ‘85.
The Hotelies in attendance were transported back to “Wines” class. They tasted each wine and learned about the Cornell alumni involved with producing them. Attendees enjoyed appetizers, a raffle, and gathering with fellow Colorado Hotelies again in person!
NYC Chapter Kicks Off 100th Anniversary Celebration
/in Chapter Event/by Robert MandelbaumOn May 19, 2022, the CHS New York City Chapter had a great 100th Year Anniversary Kickoff Happy Hour in the Panorama Room of the Graduate Hotel on Roosevelt Island. The Panorama Room is located on the 18th floor of the hotel and offers breathtaking 360-degree views of New York City. The group enjoyed light bites and a cash bar.