Georgia Lodging Outlook 2021

On Thursday, September 9, 2021 the Georgia Chapter of the Cornell Hotel Society collaborated with the Georgia Hotel & Lodging Association to host the annual Georgia Lodging Outlook breakfast seminar.  A crowd of 200 area hotel industry professionals were in attendance.  This year’s event was held at the Hilton Hotel in Downtown Atlanta.

Jim Sprouse, President of the Georgia Hotel & Lodging Association, and CHS Georgia chapter Vice President Bhav Vivek ’11 provided welcome remarks.  American Hotel & Lodging Association President and CEO Chip Rogers followed with an executive summary of the work AHLA is doing to secure federal aid for the lodging industry to assist recovery.

The first educational panel was entitled “Employment Trends and Strategies for Success.”  Sharing their expertise were Del Ross, Chief Revenue Officer for Hotel Effectiveness, Pete Sams, Chief Operating Officer of Davidson Hotels & Resorts, and Brandon Turner, president of Global Hotels.

Following the labor panel, local area experts presented their outlook for 2022:

  • Bram Gallagher Ph.D. – Sr. Economist, CBRE Hotels
  • Mark Vaughan, EVP and Chief Sales Officer for the Atlanta Convention and Visitors Bureau
  • Tim Dick ’88 – Executive Vice President Hotel Advisory & Asset Management, CBRE Hotels

Mark Woodworth ’77, Principal – R.M. Woodworth & Associates, served as moderator for the entire program.  Thanks to eCornell who donated two certificates for $1,560 worth of online courses to raffle off for lucky attendees.