by Peter Glanville Cornell’s School of Hotel Administration has released a compelling study measuring the direct impact of the Stash Rewards loyalty program on hotels, one of the first detailed studies showing how a loyalty program affects actual loyalty. The main limitation is the focus on the third-party Stash Rewards program, as it does not offer conclusions […]
Lou Carbone, CEO of Experience Engineering, came to share his work with Professor Kathy LaTour’s marketing classes (services marketing, principles of marketing). Carbone and LaTour have been working together on various projects for the last fifteen years, after meeting at the Mind of the Market Lab at the Harvard Business School. Professor LaTour’s work […]
By Sherrie Negrea The Leading Hotels of the World, Ltd. (LHW) describes itself as a company that “offers all kinds of one-of-a-kind luxury hotels, resorts and spas.” The 430 independent hotels that are part of the consortium, however, all use the same marketing, sales network, and reservation system as part of their membership in […]
CHS General Membership Meeting 3/18/16 at HEC A replay of the meeting, including the panel discussion with three SHA faculty representatives on the College of Business Faculty Governance Committee, can be found using the following link Alumni from around the world attended the CHS annual meeting during the 2014 International Hotel, Motel + Restaurant […]
Chapter members from Italy, Switzerland, Hungary and Austria convened in September in Vienna, Austria, at 25Hours hotel for the AlpAdria and Eastern European meeting to review chapter happenings, network and plan for the year ahead. Attendees also toured the newly renovated Hotel Bristol with General Manager Gerald Krischek, visited a new hotel development at “Schubertring” […]
Northern California hotelies gathered in December at the Orchard Hotel in heart of San Francisco to mix, mingle and celebrate the holiday season. The festivities featured a silent auction with gifts donated by alumni, including accommodations at several hotels, an in-home dining experience with a top local chef, and more. Proceeds from the silent […]
Inspiration and advice from alumni throughout the industry. [one_half padding=”0 20px 0 0″] “Every day, do the right thing. It’s been the core value that I’ve tried to live by. The right thing is often not the easiest thing to do, but I assure you it is the thing that will build your reputation […]
Tom Jaeger ’15, David Weinstein ’15, and Tyler Shine ’14 won the 2014 International Hotel Investment Forum (IHIF) Student Challenge in Berlin, Germany. Students were provided a case study about an investment opportunity and were challenged underwrite the investment and make strategic recommendations on acquisition pricing, positioning, branding, leverage and exit strategy. The Cornell School […]
Cornell Bhangra Learning is a way of life. And life at Cornell is meant to pique your curiosity and stimulate your intellect at every turn. Indeed, the Cornell community is enriched by dynamic students with diverse backgrounds that pursue their passions outside of the classroom. There is no shortage of clubs, organizations, activities and traditions […]
Building a powerful network is a vital part of any Hotelie’s success in the hospitality and travel industry. The connections created during a student’s time at Cornell University offer a wealth of resources they can use to foster career development, help others, and enrich their personal growth. Cornell Hotel Society coordinates many events throughout the […]
